Any sort of marketing done through a device may be referred to as digital marketing. It has been around for decades and is here to stay. It is done online, as well as offline. Even marketing through the radio can be seen as digital marketing. Digital Marketing is often mistaken as the marketing done through Social Media and is done only through the internet. However, the truth lies in the fact that the sole motive of digital marketing is to promote and sell a product, basically through any sort of electronic device.

However, taking into consideration that the world now lives on the internet, it is safe to say that Digital Marketing is alive and thriving on the internet. Search engines and social media platforms are the two main pillars carrying Digital Marketing forward. Marketing is now performed by Search Engines, Social Media, PPC Advertising, E-Mail Marketing etc. Apart from this marketing products through the TV, Radio and over the phone also comes under digital marketing.

Digital Marketing focuses on promoting the products and services. It anticipates, identifies and satisfies the needs of the customers by taking into consideration the demand of products and services. It needs a successful strategy template that has to be adhered to, an understanding of what is contributing to the success of the strategy and a strong understanding of the social media. Content is the most important factor in all of these basic components that lead to the formation of a digital market.

The success that digital marketing achieved chiefly relied on the fact that the world practically lives online. The digital market provides them with the ease of access and allows them to carry out their activities from the comfort of their own homes. Without setting a step outside they can check up the cost of the same product from various sites and choose what suits them the best.


Hence, it can be concluded that digital market is not something entirely different from the actual market. The digital market is a virtual world, utilizing digital technologies to achieve marketing goals.